In Apple marketing, there is no type of information on where and how to buy the products in detail. Instead, the ads and other marketing messages are very straightforward — typically showing the product and letting it speak for itself. Leave out the flashy noise, strip down the content to the bare minimum, and display simple graphics that translate your message. bugherd-campaign-dan-2022 2. Product placement. Apple has the budget to get its devices on television shows and movies.
But it’s fine to start smaller too. Any marketer can place a product with an influencer who can then share it on their social media sites like Instagram Industry Email List or Snapchat. Once an influencer shares your product and shows their followers how beneficial it is, the seed is planted and leads are made. 3. Leverage reviews. Customer feedbacks are important for everything, especially in a release of a service, product or any new initiative. Apple is good at getting reviews from its customers — and you can too.
A free trial or sample can be offered in exchange for a testimonial or a review that appears on social media or a review website. Customers intend to give a review by just demanding. A coupon or some other exclusive deal is icing on the cake. Apple makes sure each testimonial has the person’s name and image or avatar. If it’s a B2B relationship, be sure to add a link back to their website for further credibility. 4. Unique value proposition. A big part of Apple’s marketing strategy is that they never get involved in price wars. They stick to their pricing even though it’s probably much higher.