MARKETING CHANNELS FOR CRIK NUTRITION ORGANIC SEARCH The biggest marketing channel for CRIK Nutrition has been organic search traffic. I really focused on making sure the brand ranked on Google. I noticed all the other companies that had started before me were really focusing on paid advertising, so there wasn't much competition at the beginning. Screenshot showing Google results page They weren't focusing on organic search results because there weren't that many people searching
for cricket protein powder three years ago. But I knew from the trends that eventually there would be more and more people starting to search for cricket protein and cricket protein powder. Besides, I didn't have a budget for marketing or advertising Telemarketing list so that was kind of my go-to. We got a lot of really good traffic on our Indiegogo campaign so it towards our homepage and all of our social media accounts. That really helped us propel and stay up in the number one and two spots on
Google. WORD OF MOUTH Beyond that, it's been word of mouth through our customers and by doing what we say we do, making sure that cricket is the number one ingredient when people are buying a cricket protein powder. My approach is to make a really good-tasting product and provide the customers a great customer service. Screenshot showing product reviews Sometimes we get aggravated customers that are having a bad day, or they want to cause problems for whatever reason. But if you feel like