They are set as S-level users, and so on. OK, the group is clearly divided, and the strategy for each level is also done. Then, the recall plan is designed this time (starting from the content, with executive email list emotional resonance as the main stimulus), the general recall triggering methods are: email/SMS/in-site information/PUSH and many more. Based on effectiveness and feasibility, in the case, we chose the form of text messages, combined with +H5 links; it is executive email list best to formulate more than two text messages for each strategy to facilitate the grayscale test effect; as for the effect, um... (4) How to measure the effect?
The conventional evaluation criteria for measuring recall activities may be: within a unit time after the SMS is distributed, if the lost user opens the APP, it is considered a successful executive email list recall, and the recall rate = returning users / total loss; This criterion is correct for the activity itself, but imprecise for the essence of recall: First, if the lost user sees the recall message within a unit time, it may not be opened at the first time. After that, does it count as a successful recall? For example, the definition of the activity is that within 24 hours executive email list after the SMS is distributed, the lost users will be regarded as successful, and if it is opened within 48 hours, will it be considered a success?
Second, using recall quality as a measure would be a more accurate measure. Recall quality = comprehensive score of returning users after quantifying effective executive email list behaviors such as core behavior and retention. For example, in this case, after a user returns, within 7 days, a high-quality returning user is considered to have finished broadcasting for more than 30 minutes... (5) Review adjustment? From the perspective executive email list of operation, whether user classification, recall cost, choice of means of contact, choice of copywriting, choice of gifts, etc.