The "social omnipotence theory" has always been quite a fan in the Internet circle, and the power of social networking has indeed been verified by practice. But the words are divided into two parts. If you can't do social networking, and you don't have a fax number database high online time, will you not be able to live well, or even live? After all, the social battlefield pattern has become a reality, and the golden period for beachcombing has long passed. Many entrepreneurs have this question, and it has even troubled many large companies. In my article " The Social Dream of Entrepreneurs Should Wake Up ", I have expressed in detail that social networking is not a panacea for entrepreneurial success.
But at that time there was still half a sentence that was not said, socializing is not a panacea, so what is? Let’s share an in-depth case today to see if the fax number database problem can be solved. Not doing social networking but increasing users? When it comes to being obsessed with social interaction, Alipay was second to none. The rapid rise of WeChat payment made Alipay feel the pain of "high frequency and low frequency", so when the obsession was the deepest, Alipay even the first screen was very similar to WeChat. How Alipay broke the "social curse" However, Alipay's social strategy was extremely unsuccessful, with little success, and it frequently stepped on thunder.
The most famous Lei was the "Circle Incident" in late 2016. The issue of large-scale photos caused Alipay to be criticized. The circle incident fax number database Ali a lot. It is said that after the circle incident, Jack Ma, who rarely came to Alipay’s office area, suddenly came to have a meeting one day. It didn’t take long for Alipay’s social strategy to be completely stopped. Since 2017, a large number of social-related products have been "shut down and turned". Although the "Friends" Tab has been retained, it only exists as a basic tool like the top search box, and is no longer a strategic function.