actions that are being carried out within a marketing strategy are having good results, it is necessary to have some metrics or numerical data. One of these metrics is known as Call Tracking . We explain what exactly Call Tracking is and what clipping path service are the advantages of including it within a marketing strategy. Discover the most important digital marketing metrics . The 130 that you should not lose sight of! Click here and download the most complete e book. Call tracking what is it and its advantages What is call tracking? Call Tracking is a metric with which you can know the impact of a campaign
based on converting leads into customers through phone calls. Although there are now many companies that prefer and focus on getting customers through social networks and web pages, the telephone is still an effective communication channel for this type of action. In fact, there are still customers who prefer to make a purchase or hire a service by phone rather than online because they can obtain information about it in a much more direct way. Call Tracking is used, then, to know what percentage of these calls become sales and which do not.
This information is very valuable to define future marketing campaigns and to know in what type of strategy to invest more or less. What are the advantages of Call Tracking? One of the main advantages of Call Tracking is that it allows you to have absolute control of the marketing campaign. Using the appropriate software, it is possible to know the origin of the call and have information that allows to know more about the user. This way there is a higher chance that that call will end in a sale. We start from the basis that when a user calls to find out