Officially approved by the Ministry of Industry and Information Technology, China Mobile officially launched the TD-LTE scale technology experiment in the first quarter of 2011 and deployed 4G. Shanda Wireless announced an investment of 20 million yuan at the Wireless Internet New Product Recommendation Conference to create the Joy Fund for Android developers. The development of mobile Internet technology has spawned a number of short video apps such as Kuaishou and Xunlei Youliu. However, due to user habits and application scenarios, a large-scale market has not been formed.
From 2013 to 2015, short video is in a growth stage
In the first half of 2013, the number of Chinese netizens exceeded 500 million. Under the tide of intelligence, the number of Chinese mobile netizens has gradually approached that of PCs. As of December 2015, the number of Internet users in China reached 688 million, and the number of mobile Internet users reached 620 million. The country email list proportion of Internet users using mobile phones to access the Internet increased to 90.1%, and the personal Internet access devices of Internet users were further concentrated on mobile phones.
In 2015, Premier Li Keqiang proposed "Internet +" in his work report, which is also the first time that my country's senior leaders extended the concept of "Internet +". Xiaoying, Tencent Weishi, Miaopai, Meipai, Xiaokaxiu, etc. have emerged one after another to drive the rapid development of the entire industry. At the same time, they have innovated their models, changing from relying solely on social media platforms to developing strategies that focus on both social media and tools. . However, traffic and network speed are still important factors restricting users to watch mobile video online.
From 2016 to 2017, short video is in a period of rapid growth
In 2016, the State Council issued the "Thirteenth Five-Year Plan for the Development of National Strategic Emerging Industries", which incorporated the digital creative field into the national strategic development plan, providing strong support for the development of the short video industry. In 2017, the per capita disposable income of national residents was 25,974 yuan, and people's living standards improved. With the popularization of smart phones, users' fragmented time has been greatly utilized, and entertainment needs have gradually become the rigid needs of contemporary netizens. With the popularization of mobile networks, the increase of wifi hotspots and operators' discounts on traffic, it provides conditions for users to use mobile online video.