When we realize the advantages and disadvantages of offline education, can we achieve rapid digital transformation? In reality, there are many difficulties
1. Technical issues
For traditional offline education, technologies such as AI, big data, cloud computing, and the Internet of Things require certain learning thresholds. Online education institutions focus on operations, while offline institutions have traditional genes and teams, and focus on sales. .
For an organization to go digital, it not only requires professionals to plan, design and install and deploy, but also requires existing employees to be proficient in using new systems or equipment, and it needs to change the working mode, which is very difficult.
2. Thinking problems
Due to the baptism of the Internet and the blessing of new technologies, online institutions are more accepting of new models and new technologies. However, the management methods and teaching concepts of offline institutions (especially small and medium-sized institutions in low-tier cities) are relatively traditional, and it is difficult to quickly transform into a new model.
Since a set of offline operation modes has been formed, and many offline educational institutions have decent revenue, it is a very difficult decision for them to make a digital transformation. The advantages are already very obvious. If you are afraid that you will not be able to catch up, you will do it for nothing. On the other hand, digital transformation is not a panacea. In case of failure, it may have a great impact on the business that has been accumulated for several years or even more than ten years.
Therefore, for the founders of these offline education, they are not at ease to put the industries they cultivated at risk. This is also a practical problem encountered in the transformation of traditional offline education.
3. Breakthroughs in the digital transformation of offline education
Faced with these difficulties, how to take advantage of offline education to carry out digital transformation with the least risk, so as to enhance the competitiveness of the institution?
Breakthrough Method 1: Create an OMO Operation Model
In fact, OMO does not require heavy IT reflection, nor does it simply transfer offline courses to the Internet. The M in OMO is merge, which itself means integration, so it is not an online substitute for offline, but It is the integration of online and offline, combining online characteristics and offline advantages to do digital transformation. Specifically, it can be divided country email list into several parts:
The first layer is a portable digital tool
As mentioned earlier, many organizations believe that digital transformation is highly dependent on IT, and it is necessary to build very complex systems and platforms. In fact, this is not the case. With the development of technology, many tools can be used quickly and bring good results. .
At present, most institutions can build their own official websites, but the experience is poor, many of which are piled up with pictures and texts. Except for constantly jumping out of chatbots, it does not give potential customers a good experience.
Therefore, it is very important to reconstruct the official website to improve the experience. In addition, with the rapid development of the mobile terminal today, the WeChat official account and the WeChat applet platform are very important.
Just imagine that if traditional offline education relies on word of mouth, then there is a small program code that can not only give the recommender a good experience, but also give the recommender some red envelopes through the process of recommendation scanning, so that he can become a KOC of educational and training institutions.
The second layer is content and services
As analyzed earlier, offline teaching activities are emotionally connected and students are more attentive. However, if some digital means are used to record and broadcast the course, after students complete the offline get out of class, if there is something they don’t understand, they can log in to the website or Mini program query recording.
It takes advantage of the online boundary beyond time and space, and maintains the advantage of offline emotional connection. Not to mention the services such as marking homework, online Q&A, etc., which can maintain a certain frequency of communication with students and further enhance the goodwill of the experience. And these requirements for IT technology are not high, and can be applied soon.
Breakthrough Method 2: Obtain Private Domain Traffic
For offline education, as long as students and parents are added to WeChat in the early stage, it is actually equivalent to their own private domain traffic. Educational institutions can also use the official account to divert traffic to the community, and can charge fees directly through the WeChat community model. Some courses can be recruited by some small program service providers such as Youzan and Xiaogetong.
Training institutions can also organize teachers to become self-media, transform themselves into an MCN, create some Internet celebrities, and can do short videos such as Douyin and Kuaishou to sort out knowledge points, such as specializing in mathematics, English, physics, chemistry, etc., in order to prevent For plagiarism, the teacher tries his best to explain and show on the spot, edit and distribute by specialized personnel, and then go to the Douyin store to buy course resources, etc. Each account can conduct a matrix to sell courses with each other, and at the same time conduct live teaching at a fixed time every week.