Like many of my research colleagues, I really enjoy seeing my search engine optimization (SEO) projects succeed. I love seeing client sites in Position Zero. I love seeing customer Industry Email List listings in the People Also Ask section of a search engine results page (SERP). I especially like seeing top search listings with rich snippets - such as recipes - because I know how technically challenging they can be. Even a second page list appeals to me. People often Industry Email List think that not being on the first page of search results is a bad thing. I do not. Raison? I've seen many sites get great conversions with listings on the second page of search results. Serious and savvy searchers know to dig deeper into search results when they want reliable, timely,
And accurate information. And that brings me to Industry Email List the subject of this article: lost causes or no-win situations in SEO. I'm not perfect. I make mistakes. Sometimes I get involved in an SEO project without knowing up front that I'm proverbially finding myself in a lost cause situation. I hope sharing my experiences will help fellow SEOs. The content management system does not support SEO First, I disagree with some of Industry Email List Google's statements regarding BERT. You see, BERT is all about words, script, linguistics, keywords (yes, I said that), and context. When searchers arrive at a site through a web search engine, they usually don't arrive through the site's home page.
They tend to land on the middle page of a site. This concept is known as the Inceptor Pyramid . Figure 1: Inceptor Pyramid. The inverted pyramid shows Industry Email List that most entry into a website is not through the home page. Searchers want to know they've landed on the right page and on the right website. For these reasons, it is extremely important to communicate on the web pages located at the top of the screen. Validating the smell of information is also important for people performing search queries. They want to see their keywords or query Industry Email List words on the page. In other words, the landing page must validate and support the mental models of searchers.