Live broadcast e-commerce: It is a commercialized way bulk sms service of live broadcast products. Various types of anchors earn commissions by selling goods through their own traffic, which is a further exploration of the anchor's own traffic value. E-commerce live broadcast: a new way for e-commerce and users to connect. A new type of trust bond between bulk sms service users and products is built through the anchor, which changes the traditional two-dimensional and static item display of e-commerce images and texts, and the display of items becomes three-dimensional and intuitive. Pulling in the user's sense of trust in the platform, users also have a little more fresh popularity when they browse the platform, helping users to complete consumption decisions in an entertaining way.
Moreover, the content of the current live bulk sms service broadcast e-commerce anchors is also rough and direct introduction and sales of goods, and there is no strong entertainment and social attributes of traditional live broadcasts. Another reason is that some anchors are now supported by a complete supply chain system, which is not purely a temporary bulk sms service sale of live broadcasts . Sales - logistics a complete industrial chain. 2. Why do e-commerce live broadcasts? Enhancement of user experience . Give professional guidance and planting grass to users without a clear shopping target, build users' trust in products, and help users complete happy shopping. The competition for user time . In the face of the erosion of user time by competing products and in-content products (information, short videos, and content communities), users can allocate less time on their own platforms,
And their attention will also become lower. There is bulk sms service sufficient browsing time to achieve user conversion and enhance product loyalty. The e-commerce platform has added content services such as live broadcasts, giving users the motivation to open the app and stay in the app. Platform traffic increased . The cost of obtaining traffic on bulk sms service e-commerce platforms is getting higher and higher, and it is becoming more and more difficult, and the live broadcast anchor's own traffic is a large traffic pool. If the live broadcast anchor traffic is directly imported into the e-commerce platform, it will not only rapidly increase the platform traffic in a short period of time, but the platform will also feed back the anchor to increase the added value, both in terms of economics and traffic.