First For The Advanced SEO, our panelists will discuss techniques for auditing in a mobile-first world to ensure that content, links, metadata, and structured data are compliant, however users access your site. We will also discuss tactics and techniques to improve the mobile user experience and potentially boost your rankings. These days, Google rarely confirms algorithm updates. In fact, the Panda algorithm works continuously and evolves. Likewise, the Penguin algorithm runs in real time and it is common to see ranking and traffic changes on a daily or weekly basis. Without Google's guidance or transparency,
how should SEOs react to ranking changes or possible penalties? How do you manage the expectations of your bosses or clients? Managing Algorithm Updates: What Advanced SEOs Need to Know explores essential tactics to help you survive and thrive. Want more jewelry retouching service advanced SEO content? Enjoy these sessions during SMX Advanced: Braintrust Local Search: Local SEO Open Questions and Answers How Progressive Web Apps Can Kill App Indexing Ask SEOs SEM for pros Google and Bing continue to launch new paid search features with new extensions, retargeting options and more.
The lines are blurring between “simple” text-based paid search and other forms of online advertising such as display, video, social and emerging formats. Because the world of SEM is constantly changing, we are always adjusting the agenda and working with our speakers to include the latest news and information. For example, you'll hear about recent changes to AdWords that may impact your performance, including a change to Ad Rank thresholds and the introduction of historical Quality Score data.